/* =========================================================
   In Frame Studio — Creative Agency
   Design tokens
   v2 — modern / dynamic / animated
   ========================================================= */
:root{
  --ink: #0B0B0E;
  --ink-soft: #17171C;
  --paper: #F7F7F4;
  --paper-dim: #EDEDE7;
  --line: rgba(11,11,14,0.12);
  --line-on-dark: rgba(247,247,244,0.14);

  --magenta: #FF2E63;
  --cyan: #00C2D1;
  --amber: #FF9F1C;
  --lime: #A6E22E;
  --violet: #7C4DFF;

  --magenta-dim: #3a1420;
  --cyan-dim: #0c2c2e;
  --amber-dim: #33230c;
  --lime-dim: #24290f;
  --violet-dim: #211a3a;

  --display: "Bricolage Grotesque", "Arial Black", sans-serif;
  --body: "Inter", -apple-system, BlinkMacSystemFont, sans-serif;
  --mono: "IBM Plex Mono", ui-monospace, monospace;

  --radius: 14px;
  --ease: cubic-bezier(.16,1,.3,1);
}

*{ box-sizing:border-box; }
html{ scroll-behavior:smooth; }

body{
  margin:0;
  background:var(--paper);
  color:var(--ink);
  font-family:var(--body);
  font-size:16px;
  line-height:1.55;
  -webkit-font-smoothing:antialiased;
}

img{ max-width:100%; display:block; }
a{ color:inherit; text-decoration:none; }
ul{ margin:0; padding:0; list-style:none; }

@media (prefers-reduced-motion: reduce){
  *{ animation-duration:0.001ms !important; animation-iteration-count:1 !important; transition-duration:0.001ms !important; scroll-behavior:auto !important; }
}

::selection{ background:var(--violet); color:var(--paper); }

:focus-visible{
  outline:3px solid var(--violet);
  outline-offset:3px;
}

.wrap{
  max-width:1240px;
  margin:0 auto;
  padding:0 32px;
  position:relative;
  z-index:1;
}

/* ---------- Type scale ---------- */
h1,h2,h3,h4{
  font-family:var(--display);
  font-weight:800;
  letter-spacing:-0.02em;
  line-height:1.02;
  margin:0;
}
h1{ font-size:clamp(2.6rem, 6vw, 5.4rem); }
h2{ font-size:clamp(2rem, 4.2vw, 3.4rem); }
h3{ font-size:clamp(1.3rem, 2vw, 1.7rem); }

.eyebrow{
  font-family:var(--mono);
  font-size:0.78rem;
  letter-spacing:0.14em;
  text-transform:uppercase;
  display:inline-flex;
  align-items:center;
  gap:8px;
  color:inherit;
  opacity:0.72;
}
.eyebrow::before{
  content:"";
  width:7px; height:7px;
  border-radius:50%;
  background:currentColor;
  opacity:1;
}

p.lede{
  font-size:clamp(1.05rem, 1.6vw, 1.3rem);
  max-width:46ch;
  opacity:0.82;
}

/* ---------- Nav ---------- */
.site-nav{
  position:sticky; top:0; z-index:50;
  background:rgba(247,247,244,0.86);
  backdrop-filter:blur(10px);
  border-bottom:1px solid var(--line);
}
.site-nav .wrap{
  display:flex; align-items:center; justify-content:space-between;
  padding-top:18px; padding-bottom:18px;
}
.logo{
  font-family:var(--display);
  font-weight:800;
  font-size:1.3rem;
  letter-spacing:-0.01em;
  display:flex; align-items:center; gap:9px;
  white-space:nowrap;
}
.logo-mark{
  width:24px; height:24px;
  flex-shrink:0;
  transition:transform .3s var(--ease);
}
.logo:hover .logo-mark{ transform:scale(1.12); }
.nav-links{ display:flex; gap:2px; align-items:center; }
.nav-links a{
  font-family:var(--mono);
  font-size:0.82rem;
  letter-spacing:0.04em;
  padding:9px 14px;
  border-radius:100px;
  transition:background .25s var(--ease), color .25s var(--ease);
}
.nav-links a:hover{ background:var(--ink); color:var(--paper); }
.nav-links a.current{ background:var(--ink); color:var(--paper); }
.nav-cta{
  font-family:var(--mono);
  font-size:0.82rem;
  padding:10px 18px;
  border-radius:100px;
  background:var(--violet);
  color:var(--paper);
  border:1px solid var(--violet);
  transition:transform .2s var(--ease);
  white-space:nowrap;
}
.nav-cta:hover{ transform:translateY(-2px); }
.nav-toggle{ display:none; }

@media (max-width: 860px){
  .nav-links{ display:none; }
  .nav-toggle{
    display:inline-flex; align-items:center; justify-content:center;
    width:38px; height:38px; border-radius:10px; border:1px solid var(--line);
    font-family:var(--mono); font-size:0.9rem;
  }
}

/* ---------- Buttons ---------- */
.btn{
  display:inline-flex; align-items:center; gap:10px;
  font-family:var(--mono);
  font-size:0.85rem;
  letter-spacing:0.03em;
  padding:14px 24px;
  border-radius:100px;
  border:1px solid var(--ink);
  transition:transform .2s var(--ease), background .2s var(--ease), color .2s var(--ease);
}
.btn-primary{ background:var(--ink); color:var(--paper); }
.btn-primary:hover{ transform:translateY(-2px); background:var(--violet); border-color:var(--violet); }
.btn-ghost{ background:transparent; color:var(--ink); }
.btn-ghost:hover{ transform:translateY(-2px); background:var(--ink); color:var(--paper); }
.btn-on-dark{ border-color:var(--line-on-dark); color:var(--paper); }
.btn-on-dark:hover{ background:var(--paper); color:var(--ink); }

/* ---------- Sections ---------- */
section{ padding:110px 0; }
@media (max-width:720px){ section{ padding:72px 0; } }

.section-dark{ background:var(--ink); color:var(--paper); }
.section-head{
  display:flex; justify-content:space-between; align-items:flex-end; gap:24px;
  margin-bottom:56px; flex-wrap:wrap;
}

/* ---------- Hero ---------- */
.hero{
  background:var(--ink);
  color:var(--paper);
  position:relative;
  overflow:hidden;
  padding:100px 0 70px;
}
.hero-grid{
  display:grid;
  grid-template-columns:1.1fr 0.9fr;
  gap:48px;
  align-items:center;
}
@media (max-width:960px){ .hero-grid{ grid-template-columns:1fr; } }

.hero h1{ margin-top:22px; }
.hero h1 .accent{ color:var(--magenta); }
.hero-actions{ display:flex; gap:14px; margin-top:36px; flex-wrap:wrap; }

.frame-caption{
  display:flex; gap:18px; margin-top:26px; flex-wrap:wrap;
}
.frame-caption span{
  font-family:var(--mono); font-size:0.72rem; letter-spacing:0.06em;
  display:flex; align-items:center; gap:7px; opacity:0.85;
}
.frame-caption i{ width:8px; height:8px; border-radius:50%; display:inline-block; }

/* ---------- Service color utilities ---------- */
.c-branding{ color:var(--magenta); } .bg-branding{ background:var(--magenta); }
.c-web{ color:var(--cyan); } .bg-web{ background:var(--cyan); }
.c-video{ color:var(--amber); } .bg-video{ background:var(--amber); }
.c-marketing{ color:var(--lime); } .bg-marketing{ background:var(--lime); }
.c-strategy{ color:var(--violet); } .bg-strategy{ background:var(--violet); }

/* ---------- Service strip (home) ---------- */
.service-strip{ background:var(--paper); }
.strip-grid{
  display:grid;
  grid-template-columns:repeat(5,1fr);
  gap:1px;
  background:var(--line);
  border:1px solid var(--line);
  border-radius:var(--radius);
  overflow:hidden;
}
@media (max-width:900px){ .strip-grid{ grid-template-columns:repeat(2,1fr); } }
@media (max-width:520px){ .strip-grid{ grid-template-columns:1fr; } }

.strip-card{
  background:var(--paper);
  padding:32px 24px;
  transition:background .25s var(--ease), color .25s var(--ease), transform .25s var(--ease);
  min-height:190px;
  display:flex; flex-direction:column; justify-content:space-between;
}
.strip-card .num{ font-family:var(--mono); font-size:0.75rem; opacity:0.6; }
.strip-card h3{ margin-top:18px; font-size:1.15rem; }
.strip-card:hover{ transform:translateY(-4px); color:var(--paper); }
.strip-card[data-c="branding"]:hover{ background:var(--magenta); }
.strip-card[data-c="web"]:hover{ background:var(--cyan); }
.strip-card[data-c="video"]:hover{ background:var(--amber); }
.strip-card[data-c="marketing"]:hover{ background:var(--lime); color:var(--ink); }
.strip-card[data-c="strategy"]:hover{ background:var(--violet); }

/* ---------- Filters ---------- */
.filter-row{ display:flex; flex-wrap:wrap; gap:10px; margin-bottom:44px; }
.filter-btn{
  font-family:var(--mono); font-size:0.78rem; letter-spacing:0.03em;
  padding:10px 18px; border-radius:100px; border:1px solid var(--line);
  background:transparent; cursor:pointer; transition:all .2s var(--ease);
}
.filter-btn:hover{ border-color:var(--ink); }
.filter-btn.active{ background:var(--ink); color:var(--paper); border-color:var(--ink); }

/* ---------- Work grid ---------- */
.work-grid{
  display:grid;
  grid-template-columns:repeat(3,1fr);
  gap:20px;
}
@media (max-width:960px){ .work-grid{ grid-template-columns:repeat(2,1fr); } }
@media (max-width:640px){ .work-grid{ grid-template-columns:1fr; } }

.work-card{
  border-radius:var(--radius);
  overflow:hidden;
  border:1px solid var(--line);
  background:var(--paper);
  display:flex; flex-direction:column;
  transition:transform .25s var(--ease), box-shadow .25s var(--ease);
}
.work-card:hover{ transform:translateY(-6px); box-shadow:0 18px 40px rgba(11,11,14,0.14); }
.work-thumb{
  aspect-ratio:4/3;
  position:relative;
  display:flex; align-items:flex-end;
  padding:18px;
}
.work-thumb .tag{
  font-family:var(--mono); font-size:0.7rem; letter-spacing:0.06em;
  background:rgba(11,11,14,0.7); color:var(--paper);
  padding:6px 10px; border-radius:100px;
}
.work-body{ padding:20px; }
.work-body .client{ font-family:var(--mono); font-size:0.72rem; opacity:0.6; margin-bottom:6px; }

/* ---------- Cards / process ---------- */
.card{
  border:1px solid var(--line);
  border-radius:var(--radius);
  padding:28px;
  background:var(--paper);
}

.stat-row{
  display:grid;
  grid-template-columns:repeat(4,1fr);
  gap:24px;
}
@media (max-width:760px){ .stat-row{ grid-template-columns:repeat(2,1fr); } }
.stat{ border-top:2px solid var(--ink); padding-top:14px; }
.stat .num{ font-family:var(--display); font-weight:800; font-size:clamp(2rem,4vw,3rem); }
.stat .label{ font-family:var(--mono); font-size:0.75rem; opacity:0.65; margin-top:6px; }

.section-dark .stat{ border-top-color:var(--paper); }

/* ---------- Service detail rows (services.html) ---------- */
.service-row{
  display:grid;
  grid-template-columns:0.9fr 1.1fr;
  gap:48px;
  padding:56px 0;
  border-top:1px solid var(--line);
  align-items:start;
}
.service-row:last-child{ border-bottom:1px solid var(--line); }
@media (max-width:820px){ .service-row{ grid-template-columns:1fr; gap:22px; } }

.service-row .index{
  font-family:var(--mono); font-size:0.8rem; opacity:0.55;
}
.service-row h2{ margin-top:10px; }
.deliverables{ display:flex; flex-wrap:wrap; gap:10px; margin-top:22px; }
.deliverables li{
  font-family:var(--mono); font-size:0.76rem;
  border:1px solid var(--line);
  padding:8px 14px; border-radius:100px;
}

/* ---------- Process ---------- */
.process-list{ display:flex; flex-direction:column; }
.process-item{
  display:grid; grid-template-columns:80px 1fr;
  gap:24px; padding:26px 0; border-top:1px solid var(--line-on-dark);
}
.process-item:last-child{ border-bottom:1px solid var(--line-on-dark); }
.process-item .step{ font-family:var(--mono); font-size:0.85rem; opacity:0.6; }

/* ---------- Team ---------- */
.team-grid{
  display:grid; grid-template-columns:repeat(4,1fr); gap:20px;
}
@media (max-width:820px){ .team-grid{ grid-template-columns:repeat(2,1fr); } }
.team-card{ border:1px solid var(--line); border-radius:var(--radius); padding:20px; }
.avatar{
  width:100%; aspect-ratio:1; border-radius:10px; margin-bottom:16px;
}
.team-card .role{ font-family:var(--mono); font-size:0.72rem; opacity:0.6; margin-top:4px; }

/* ---------- Form ---------- */
.form-grid{ display:grid; grid-template-columns:1fr 1fr; gap:18px; }
@media (max-width:640px){ .form-grid{ grid-template-columns:1fr; } }
.field{ display:flex; flex-direction:column; gap:8px; }
.field.full{ grid-column:1/-1; }
.field label{ font-family:var(--mono); font-size:0.75rem; letter-spacing:0.04em; opacity:0.7; }
.field input, .field select, .field textarea{
  font-family:var(--body); font-size:1rem;
  padding:14px 16px; border-radius:10px;
  border:1px solid var(--line-on-dark);
  background:transparent; color:var(--paper);
}
.field textarea{ min-height:120px; resize:vertical; }
.field input::placeholder, .field textarea::placeholder{ color:rgba(247,247,244,0.4); }
.field input:focus, .field select:focus, .field textarea:focus{ border-color:var(--violet); }
.field select option{ color:#000; }

.contact-layout{ display:grid; grid-template-columns:1fr 1.3fr; gap:56px; }
@media (max-width:820px){ .contact-layout{ grid-template-columns:1fr; } }

.contact-info{ display:flex; flex-direction:column; gap:26px; }
.contact-info .item .eyebrow{ margin-bottom:8px; }
.contact-info .item a, .contact-info .item p{ font-size:1.05rem; }

/* ---------- Footer ---------- */
footer{
  background:var(--ink); color:var(--paper);
  padding:64px 0 32px;
}
.footer-top{
  display:flex; justify-content:space-between; gap:32px; flex-wrap:wrap;
  padding-bottom:40px; border-bottom:1px solid var(--line-on-dark);
}
.footer-cols{ display:flex; gap:64px; flex-wrap:wrap; }
.footer-col h4{
  font-family:var(--mono); font-size:0.72rem; letter-spacing:0.08em;
  text-transform:uppercase; opacity:0.55; margin-bottom:14px; font-weight:600;
}
.footer-col li{ margin-bottom:10px; font-size:0.92rem; }
.footer-col a:hover{ color:var(--cyan); }
.footer-bottom{
  display:flex; justify-content:space-between; padding-top:26px;
  font-family:var(--mono); font-size:0.75rem; opacity:0.55; flex-wrap:wrap; gap:10px;
}

/* ---------- Reveal on scroll ---------- */
.reveal{
  opacity:0;
  transform:translateY(28px) scale(0.98);
  transition:opacity .8s var(--ease), transform .8s var(--ease);
  transition-delay:calc(var(--i, 0) * 70ms);
}
.reveal.in{ opacity:1; transform:translateY(0) scale(1); }

/* ---------- Custom cursor (desktop / pointer:fine only) ---------- */
@media (pointer:fine){
  body.has-custom-cursor,
  body.has-custom-cursor a,
  body.has-custom-cursor button,
  body.has-custom-cursor input,
  body.has-custom-cursor select,
  body.has-custom-cursor textarea{
    cursor:none;
  }
}
.cursor-dot, .cursor-ring{
  position:fixed; top:0; left:0;
  border-radius:50%;
  pointer-events:none;
  z-index:9999;
  transform:translate(-50%,-50%);
  mix-blend-mode:difference;
}
.cursor-dot{
  width:6px; height:6px;
  background:var(--paper);
}
.cursor-ring{
  width:34px; height:34px;
  border:1.5px solid var(--paper);
  transition:width .25s var(--ease), height .25s var(--ease), border-color .25s var(--ease), opacity .25s var(--ease);
}
.cursor-ring.big{ width:66px; height:66px; border-color:var(--violet); }
.cursor-ring.hidden, .cursor-dot.hidden{ opacity:0; }

/* ---------- Grain overlay ---------- */
.grain{
  position:fixed; inset:0;
  pointer-events:none;
  z-index:200;
  opacity:0.035;
  mix-blend-mode:overlay;
  background-image:url("data:image/svg+xml,%3Csvg xmlns='http://www.w3.org/2000/svg' width='120' height='120'%3E%3Cfilter id='n'%3E%3CfeTurbulence type='fractalNoise' baseFrequency='0.85' numOctaves='2' stitchTiles='stitch'/%3E%3C/filter%3E%3Crect width='100%25' height='100%25' filter='url(%23n)'/%3E%3C/svg%3E");
}

/* ---------- Floating gradient orbs ---------- */
.orb{
  position:absolute;
  border-radius:50%;
  filter:blur(64px);
  opacity:0.32;
  pointer-events:none;
  z-index:0;
  animation:orb-float 16s ease-in-out infinite;
}
@keyframes orb-float{
  0%,100%{ transform:translate(0,0) scale(1); }
  50%{ transform:translate(34px,-30px) scale(1.08); }
}
.orb-a{ width:340px; height:340px; top:-60px; left:-40px; background:var(--magenta); }
.orb-b{ width:300px; height:300px; bottom:-80px; right:-40px; background:var(--violet); animation-delay:-6s; }
.orb-c{ width:360px; height:360px; top:20%; left:60%; background:var(--cyan); animation-delay:-3s; }

.hero, .section-dark{ position:relative; overflow:hidden; }

/* ---------- Marquee ---------- */
.marquee{
  background:var(--ink);
  color:var(--paper);
  overflow:hidden;
  border-top:1px solid var(--line-on-dark);
  border-bottom:1px solid var(--line-on-dark);
  padding:20px 0;
}
.marquee-track{
  display:flex;
  align-items:center;
  width:max-content;
  gap:28px;
  animation:marquee-scroll 26s linear infinite;
  will-change:transform;
}
.marquee:hover .marquee-track{ animation-play-state:paused; }
.marquee-track span{
  font-family:var(--display);
  font-weight:800;
  font-size:1.5rem;
  letter-spacing:-0.01em;
  white-space:nowrap;
}
.marquee-track .sep{
  color:var(--violet);
  font-size:1.1rem;
  font-weight:400;
}
@keyframes marquee-scroll{
  from{ transform:translateX(0); }
  to{ transform:translateX(-50%); }
}
@media (max-width:640px){
  .marquee-track span{ font-size:1.1rem; }
}

/* ---------- Kinetic hero / page-hero headline ---------- */
.hero h1 .line, .page-hero h1 .line{
  display:block;
  overflow:hidden;
}
.hero h1 .line-inner, .page-hero h1 .line-inner{
  display:block;
  will-change:transform;
  transition:transform 0.9s cubic-bezier(.16,1,.3,1);
}

/* ---------- Nav sliding indicator + scrolled state ---------- */
.nav-links{ position:relative; }
.nav-indicator{
  position:absolute;
  top:0; left:0;
  height:100%;
  border-radius:100px;
  background:var(--ink);
  z-index:0;
  opacity:0;
  transition:transform .32s var(--ease), width .32s var(--ease), opacity .2s var(--ease);
}
.nav-links a{ position:relative; z-index:1; }
.nav-links a.current{ background:transparent; }

.site-nav{ transition:box-shadow .3s var(--ease); }
.site-nav.scrolled{ box-shadow:0 10px 30px rgba(11,11,14,0.08); }
.site-nav.scrolled .wrap{ padding-top:12px; padding-bottom:12px; }

@media (max-width:860px){
  .nav-links{ display:none; }
  .nav-links.open{
    display:flex; flex-direction:column;
    position:absolute; top:64px; left:0; right:0;
    background:var(--paper);
    padding:12px 24px 20px;
    border-bottom:1px solid var(--line);
  }
  .nav-indicator{ display:none; }
}

/* ---------- Button shine sweep ---------- */
.btn{ position:relative; overflow:hidden; }
.btn::after{
  content:"";
  position:absolute; top:0; left:-120%;
  width:60%; height:100%;
  background:linear-gradient(120deg, transparent, rgba(255,255,255,0.35), transparent);
  transform:skewX(-20deg);
  transition:left .55s var(--ease);
  pointer-events:none;
}
.btn:hover::after{ left:140%; }

/* ---------- Work / strip card tilt support ---------- */
.work-card{ transform-style:preserve-3d; will-change:transform; }
.work-thumb{ overflow:hidden; transition:transform .5s var(--ease); }
.work-card:hover .work-thumb{ transform:scale(1.06); }


/* ---------- Page hero (inner pages) ---------- */
.page-hero{
  background:var(--ink); color:var(--paper);
  padding:90px 0 60px;
}
.page-hero p.lede{ margin-top:18px; color:var(--paper); opacity:0.75; }